INTELLIGENCE ON THE DIGITAL ENVIRONMENT

Timely insightinto the digital environment.

PSID brings together open-source news and publications to monitor topics, institutions and events. It helps you review what has changed and the evidence behind it.

For analysis, communication and institutional monitoring teams.

  • Definetopics and sources
  • Organizerelevant information
  • Cross-checkevidence and changes
  • Interpretwith human judgment

WHAT PSID DOES

From the topic you follow
to the evidence you need.

An environment for organizing monitoring and supporting analysis. The result: information with context for developing overviews and findings.

  1. Define your monitoring

    Set the topics, entities, period and sources. A specific objective helps separate what matters from the noise.

  2. Review the information

    Consult evidence gathered from enabled sources and compare mentions, topics and changes over time.

  3. Support your analysis

    Return to sources and dates to cross-check findings and prepare a summary your team can review.

Platform capabilities and limits →
Conceptual illustration connecting RSS, X, YouTube, Facebook, Telegram, Instagram, TikTok and WEB to a PSID analysis dashboard and a report.
Conceptual illustration of PSID

APPLICATIONS

One approach. Different fields.

Explore its applications →
  • Government and the public sector

    Monitoring the environment, actors and relevant events to support institutional analysis.

  • Intelligence and security

    Situational awareness and structured monitoring of information relevant to a mission.

  • Cyberintelligence

    Observing and contextualizing relevant signals in the digital environment.

  • Business and the private sector

    Monitoring risks, the competitive landscape and events that may affect an organization.

  • Strategic communication

    Analyzing public conversation, narratives and changes in the reputational landscape.

  • Research and academia

    Structured use of open sources to study phenomena, actors and trends.

  • Reputation analysis and public positioning

    Monitoring mentions, topics and narratives about public figures, political actors and electoral candidates to understand their presence and development in the digital environment.

HOW IT CAN HELP

Three questions. Monitoring with a purpose.

Illustrative examples; their scope depends on available sources.

Institutional monitoring

Institutional analysis teams

Need
Understand which topics emerge around an institution.
Use of PSID
Define entities and public sources; review mentions and how they change.
Expected outcome
An overview of topics and changes, with evidence to review.

Reputational landscape

Communication teams and organizations

Need
Understand what is published about an organization and in what context.
Use of PSID
Compare topics and publications throughout the period observed.
Expected outcome
A summary of topics and changes that deserve the organization's attention.

Local events

Regional monitoring teams

Need
Follow an event of interest in a municipality or region.
Use of PSID
Select local media and sources; cross-check dates and accounts.
Expected outcome
A timeline of publications, with sources and information gaps made visible.
Explore other applications →

SOURCES AND SCOPE

Sources across the
digital environment.

Bringing news and publications into one environment makes it easier to compare accounts, follow changes and review the origins of findings.

  • RSS
  • X
  • YouTube
  • Facebook
  • Telegram
  • Instagram
  • TikTok
  • WEB
  • Google News

The scope and availability of each source are defined for each project.

JUDGMENT AND CONTEXT

Analysis with context and evidence.

Observed digital activity is not a representative measure of public opinion or voting intention. A coincidence does not establish causality, coordination or authorship.

Return to the evidence

Reviewing a finding's origin, dates and context helps cross-check it and distinguish observations from interpretations.

Human oversight

The analyst evaluates findings and reviews AI-assisted outputs before using them. Mentions are not a measure of reputation; interpretation requires human judgment, with no predictions or guaranteed results.

PSID

What do you needto monitor and understand?

Request a PSID demonstration. Tell us about the topic, sources and question you want to explore so we can review the available scope. Do not include confidential information.

Request a demonstration

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