APPLICATIONS

PSID applications

Intelligence on the digital environment, applied to specific needs.

Information requirements vary by mission. A government may need to understand a social event; a security organization, to monitor relevant actors and signals; a political campaign, to observe changes in the electoral landscape; and a business, to identify reputational changes or emerging risks.

PSID helps organize these efforts around defined objectives, sources, evidence and analysis.

APPLICATION MODEL

One platform. Different missions.

  1. One platform
  2. Mission
  3. Information requirement
  4. Actors · Topics · Sources
  5. Evidence
  6. Analysis
  7. Product
  • Government
  • Reputation analysis
  • Elections
  • Security
  • Business
  • Communication
  • Research

GOVERNMENT

Government and the public sector

PSID can structure the monitoring of actors, institutions, agenda topics, events and public narratives to build a contextualized view of the environment observable in open sources.

  • Political context
  • Public agenda
  • Relevant actors
  • Emerging events
  • Perception and public conversation
  • Crises and emergencies
  • Social conflict
What needs to be understood
What is happening and why it deserves attention.
What PSID observes
Actors, topics, sources, events and changes over time.
What it can produce
Overviews, findings, timelines and traceable analysis.

Digital conversation describes activity observable in the sources analyzed; on its own, it is not a representative measure of public opinion.

REPUTATION AND POSITIONING

Reputation analysis and public positioning

Monitoring mentions, topics and narratives about public figures, political actors and electoral candidates to understand their presence and development in the digital environment.

Public figures and political actors

  • Digital presence
  • Reputational landscape
  • Associated topics
  • Narratives
  • Events
  • Related actors
  • Changes in the conversation
  • Digital positioning

Political campaigns and electoral processes

During an election, the digital environment changes rapidly. Candidates, parties, media, events, debates, narratives and other actors generate signals that reshape the observable public conversation.

  • Candidates and actors
  • Campaign topics
  • Digital agenda
  • Media coverage
  • Narratives
  • Events
  • Digital presence
  • Change over time
  • Public conversation
  • Relevant incidents

Possible products

  • Digital electoral landscape
  • Candidate monitoring
  • Map of topics and narratives
  • Timeline of events
  • Comparison of digital presence
  • Evidence of relevant changes
  • Context briefing

SECURITY

Intelligence and security

For intelligence or security organizations, PSID can organize open-source monitoring around a specific mission, bringing actors, topics, events and evidence into a shared context.

Situational awareness

What is happening and what has changed.

Actors of interest

Who is involved and how they relate to one another.

Relevant signals

What deserves attention within the mission.

Evidence · Context · Change over time

CYBERINTELLIGENCE

Cyberintelligence

PSID provides open-source context on actors, campaigns, narratives, digital events and signals that complement CTI.

Explore our approach to cyberintelligence →
  • Actors
  • Campaigns
  • Narratives
  • Events
  • OSINT context
Intelligence on the digital environment

PRIVATE SECTOR

Business and the private sector

  • Reputational risk
  • Competitive landscape
  • Brands and products
  • Relevant actors
  • Crises
  • Regulatory changes
  • Sector developments
  • Narratives

Observe

What is changing.

Contextualize

Who is involved and which events have an influence.

Analyze

Which elements may require the organization's attention.

COMMUNICATION

Strategic communication

Understand the environment before communicating.

PSID can help communication teams observe which topics are growing, which actors are involved, which narratives are circulating and how the observable public conversation is changing.

  • Agenda
  • Narratives
  • Spokespeople
  • Coverage
  • Emerging topics
  • Communication crises
  • Reputational developments

CHANGE OVER TIME

Crises and high-interest events

  • Institutional incidents
  • Security events
  • Disasters
  • Protests
  • Emergencies
  • Media events
  • Sudden changes in the conversation

  1. Before

    baseline

  2. During

    actors · signals · narratives · spread

  3. After

    persistence · change · new effects

RESEARCH

Research and academia

Source traceability and organization support the study of digital phenomena while preserving context and provenance for subsequent analysis.

  • Study of digital phenomena
  • Actors
  • Narratives
  • Change over time
  • Content analysis
  • Traceable collection

MUNICIPALITY · STATE · REGION

Regional and local environments

PSID can focus monitoring on a geographic area and organize relevant actors, topics and sources to understand a specific local environment.

  1. Geographic area
  2. Local actors
  3. Media and sources
  4. Issues
  5. Events
  6. Local overview

DOMAINS

Topic-based research

  • Security
  • Economy
  • Environment
  • Public health
  • Mobility
  • Infrastructure
  • Education

The domain changes. The intelligence method remains.

SYNTHESIS

The application changes. The method remains.

  1. Mission
  2. Information requirement
  3. Actors · Topics · Sources
  4. Collection
  5. Evidence
  6. Analysis
  7. Product
  • Government
  • Reputation analysis
  • Elections
  • Security
  • Business
  • Communication
  • Research

DISCOVER PSID

Different missions.One shared need:to better understand the environment.

PSID
Timely insight into the digital environment.

Explore PSIDRequest a demonstration